VTEX Day 2026 · São Paulo, Brazil

The Agentic Era
of Commerce

The way enterprise commerce works today is not the way it will work in three years. AI agents are replacing traditional search. The channel-based model is ending. This white paper tells you what is coming and what to build before it arrives. Your competitors are already reading this!

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What the world's top commerce leaders are saying

Voices from VTEX Day 2026

"The big mistake with AI in the world right now is people automating a process that has never existed in the era of AI. True innovation lies in simplification; not in automating complexity, but in eliminating it entirely. The real value of AI is the transformation of processes that can simply be removed."

Mariano Gomide
Co-founder & Co-CEO, VTEX

"Automate the ordinary, humanize the extraordinary."

Hubert Joly
Former CEO, Best Buy
What's Inside the White Paper

Six themes shaping
the next era of retail

From the keynotes, client case studies, and leadership sessions at VTEX Day 2026 in São Paulo.

01
The Concierge Economy
Why renting attention on channels is becoming a losing strategy, and what replaces it.
02
VTEX Vision 2026
The AI-Native Operating System — five pillars, one unified platform, and the VTEX AI Workspace.
03
The Unified Platform
How Decathlon cut complexity and cost without sacrificing flexibility. The composable commerce case study.
04
#BrazilianEngineering
A global manifesto to reposition Brazil as the world's premier exporter of technology.
05
Leadership & The Long Game
Brutal transparency, brand consistency, and the irreplaceable role of human ingenuity.
06
The Market Context
Why VTEX's vision matters now — validated by Gartner, IDC, and independent market data.
Featured in the report
Whirlpool IBM Decathlon Lindt Delta Cafés AWS Whirlpool IBM Decathlon Lindt Delta Cafés AWS
April 16–17, 2026 · São Paulo Expo

What is VTEX Day?

Brazil's flagship commerce event — two days of keynotes, product reveals, and networking at São Paulo Expo. VTEX Day 2026 was where VTEX unveiled its full vision for the agentic era.

+25,000
Visitors
+350
Speakers
+8,000
Unique Brands Represented
25
Represented Countries
From the Manifesto

#BrazilianEngineering

Brazilian Engineering
Free Download

Get the full
white paper

One document. The full picture of where enterprise commerce is heading, backed by real data, real deployments, and the perspectives of the leaders who are already building for what comes next.

  • Decathlon Brazil omnichannel case study
  • VTEX Vision 2026/27 five-pillar roadmap
  • Real AI ROI data from enterprise deployments
  • Google Universal Commerce Protocol partnership
  • Leadership insights from IBM, AWS, Delta Cafés & Lindt
  • The #BrazilianEngineering manifesto explained