---
title: VTEX Day - The Agentic Era of Commerce e-book
description: Discover insights from VTEX Day 2026, highlighting key themes and innovations shaping the future of commerce in an AI-driven, hyper-personalized landscape. Download the white paper now.
---

![VTEX](https://mkt.vtex.com/hs-fs/hubfs/VTEX-Whitelogo.png?width=120&height=32&name=VTEX-Whitelogo.png) VTEX EXP

About the Report VTEX Day Brazilian Engineering

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VTEX Day 2026 · São Paulo, Brazil

# The *Agentic Era* of Commerce

The way enterprise commerce works today is not the way it will work in three years. AI agents are replacing traditional search. The channel-based model is ending. This white paper tells you what is coming and what to build before it arrives. Your competitors are already reading this!

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What the world's top commerce leaders are saying

## Voices from VTEX Day 2026

![VTEX](https://mkt.vtex.com/hubfs/VTEX-Whitelogo.png)

"The big mistake with AI in the world right now is people automating a process that has never existed in the era of AI. True innovation lies in simplification; not in automating complexity, but in eliminating it entirely. The real value of AI is the transformation of processes that can simply be removed."

Mariano Gomide

Co-founder & Co-CEO, VTEX

![Best Buy](https://mkt.vtex.com/hubfs/EMEA-APAC%20Strategic%20Marketing/VTEX%20Day%20White%20paper/Best-Buy-logo-2.png)

"Automate the ordinary, humanize the extraordinary."

Hubert Joly

Former CEO, Best Buy

What's Inside the White Paper

## Six themes shaping the next era of retail

From the keynotes, client case studies, and leadership sessions at VTEX Day 2026 in São Paulo.

01

The Concierge Economy

Why renting attention on channels is becoming a losing strategy, and what replaces it.

02

VTEX Vision 2026

The AI-Native Operating System — five pillars, one unified platform, and the VTEX AI Workspace.

03

The Unified Platform

How Decathlon cut complexity and cost without sacrificing flexibility. The composable commerce case study.

04

#BrazilianEngineering

A global manifesto to reposition Brazil as the world's premier exporter of technology.

05

Leadership & The Long Game

Brutal transparency, brand consistency, and the irreplaceable role of human ingenuity.

06

The Market Context

Why VTEX's vision matters now — validated by Gartner, IDC, and independent market data.

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Featured in the report

![Whirlpool](https://mkt.vtex.com/hubfs/EMEA-APAC%20Strategic%20Marketing/VTEX%20Day%20White%20paper/whirlpool-logo.png) ![IBM](https://mkt.vtex.com/hubfs/EMEA-APAC%20Strategic%20Marketing/VTEX%20Day%20White%20paper/IBM_logo.svg.png) ![Decathlon](https://mkt.vtex.com/hubfs/EMEA-APAC%20Strategic%20Marketing/VTEX%20Day%20White%20paper/Decathlon_Logo-nou-2024.png) ![Lindt](https://mkt.vtex.com/hubfs/EMEA-APAC%20Strategic%20Marketing/VTEX%20Day%20White%20paper/LINDT-Logo-png.png) ![Delta Cafés](https://mkt.vtex.com/hubfs/EMEA-APAC%20Strategic%20Marketing/VTEX%20Day%20White%20paper/cropped-logo-delta.png) ![AWS](https://mkt.vtex.com/hubfs/EMEA-APAC%20Strategic%20Marketing/VTEX%20Day%20White%20paper/aws-logo-rgb.png) ![Whirlpool](https://mkt.vtex.com/hubfs/EMEA-APAC%20Strategic%20Marketing/VTEX%20Day%20White%20paper/whirlpool-logo.png) ![IBM](https://mkt.vtex.com/hubfs/EMEA-APAC%20Strategic%20Marketing/VTEX%20Day%20White%20paper/IBM_logo.svg.png) ![Decathlon](https://mkt.vtex.com/hubfs/EMEA-APAC%20Strategic%20Marketing/VTEX%20Day%20White%20paper/Decathlon_Logo-nou-2024.png) ![Lindt](https://mkt.vtex.com/hubfs/EMEA-APAC%20Strategic%20Marketing/VTEX%20Day%20White%20paper/LINDT-Logo-png.png) ![Delta Cafés](https://mkt.vtex.com/hubfs/EMEA-APAC%20Strategic%20Marketing/VTEX%20Day%20White%20paper/cropped-logo-delta.png) ![AWS](https://mkt.vtex.com/hubfs/EMEA-APAC%20Strategic%20Marketing/VTEX%20Day%20White%20paper/aws-logo-rgb.png)

April 16–17, 2026 · São Paulo Expo

## What is VTEX Day?

Brazil's flagship commerce event — two days of keynotes, product reveals, and networking at São Paulo Expo. VTEX Day 2026 was where VTEX unveiled its full vision for the agentic era.

+25,000

Visitors

+350

Speakers

+8,000

Unique Brands Represented

25

Represented Countries

From the Manifesto

## #BrazilianEngineering

![Brazilian Engineering](https://mkt.vtex.com/hubfs/EMEA-APAC%20Strategic%20Marketing/EMEA%20Photos/Brazil-3.png)

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Free Download

## Get the full white paper

One document. The full picture of where enterprise commerce is heading, backed by real data, real deployments, and the perspectives of the leaders who are already building for what comes next.

- Decathlon Brazil omnichannel case study
- VTEX Vision 2026/27 five-pillar roadmap
- Real AI ROI data from enterprise deployments
- Google Universal Commerce Protocol partnership
- Leadership insights from IBM, AWS, Delta Cafés & Lindt
- The #BrazilianEngineering manifesto explained

![VTEX](https://mkt.vtex.com/hs-fs/hubfs/VTEX-Whitelogo.png?width=80&height=22&name=VTEX-Whitelogo.png)

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